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近年来创新技术的不断升级迭代和突如其来的新冠疫情对各行各业数字化转型的推动,让企业管理者普遍认同数字化、智能化的企业运营模式能够有效助力企业抗击风险、提升效能、获得长远发展。不管企业属于什么行业,处于什么发展阶段,都在积极寻找适合自己的数字化转型和发展道路。
在此背景下,网易作为国内最具数字化基因的互联网企业之一,将二十余年在互联网、云计算、大数据、人工智能等领域的先进技术整合,为广大企业提供了一系列数字化发展解决方案,助力企业内生成长。2020年11月28日,网易智企联合国际知名管理咨询公司罗兰贝格,于“网易创新企业大会”重磅发布《企业数字化升级之路——百家企业数字化转型发展分析报告》,通过调研近300家最具代表性的企业,了解数字化成长最真实的现状,为更多企业提供最具价值的实践参考。
报告亮点
来自近300家企业的真实声音,展现数字化转型真实现状
包含各行业数字化实践案例,真正助力企业数字化成长
报告结构
企业数字化成长概况
274家企业数字化调研分析
网易智企数字化能力
典型企业数字化实践案例
核心发现
在日益激烈的行业竞争背景下,不少企业已进行数字化转型尝试,从而实现降本增效、乃至模式重构的目标。
虽然取得了一定的成效,然而,多数企业的数字化转型实践仍停留在初级阶段。其中既有技术层面的短板制约,也有转型路径不明确所带来的影响,但更为重要的因素是,企业长久以来发展所形成的固有心智模式难以转变。
为了企业能够实现更好的数字化成长,我们的建议是
数字化转型本质上是一场变革,充满不确定性;因此顶层设计显得尤为重要。
数字化转型是一项长期工程,需要在保持耐心、坚定信心的同时,平衡短期与长期目标。
企业需要做好自上而下的灌输和指导,让整个组织理解:
(1)企业为什么需要转型?(2)落实到部门、团队乃至个人,需要怎么做?
为了弥补技术方面的缺陷,除了企业自身人才的引进和培养之外,保持开放度,与“天生数字化”企业之间建立合作不失为明智之举。
报告目录
Part I. 企业数字化成长概况
- 数字化成长驱动力
- 数字化成长新趋势
- 什么是数字化成长?
- 数字化成长目标
- 数字化成长阶段
- 数字化成长应用领域
Part II. 274家企业数字化调研分析
- 调研企业概况
- 数字化转型企业成长路径分析
- 未进行数字化转型企业概况
- “天生数字化”企业成长概况
Part III. 网易智企数字化能力
- 网易云信
- 网易云商
Part IV. 典型企业数字化实践案例
- 管理体系改进案例
- 运作流程优化案例
- 营销模式创新案例
- 产品/服务重塑案例
报告全文:
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